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Protein Bar

Nutrition bars can play different roles in maintaining healthy diets. For example, there are sports nutrition bars that serve as meal replacements or snacks. There are also nutrition bars for various health needs, such as multivitamin bars, diabetic-friendly bars, anti-aging bars, beauty bars, energy bars, low-carb, weight management bars, protein bars, etc. Before developing the formulation of a nutrition bar, supplement companies should identify their target consumer market and their desired nutritional needs.

Nutrition bars for serious trainers/professional athletes. In sports bars, pre-exercise bars will typically feature less protein and more carbohydrates and fiber. Recovery bars or post-exercise bars will offer more than 15 grams of protein and a moderate to high level of carbohydrates. 3 According to Mintel, a market research company based in Chicago, both soy and whey protein bars are more popular with younger consumers. 4

If you plan on creating nutrition bars that meet the health needs of Baby Boomers or the elderly, consider adding anti-aging ingredients such as resveratrol and other wholesome nutrients that support healthy aging of bones, eyes and cognitive health.5

Nutrition bars for children. With more parents favoring better-for-you snack options for their children, nutrition bars specially formulated for children have high market value. Formulations should be low in fat and sugar and should contain key ingredients such as whole grains, fiber, natural fruit extracts, calcium, Vitamin D, omega-3 fatty acids and other specific nutrients for growing children.6 Claims such as “made with organic ingredients” or free from artificial ingredients are more attractive options for parents.

Nutrition bars for women including sub-categories such as teenage girls, pregnant women and menopausal women. Health-conscious women use nutrition bars either as meal replacements or as a snack. “Beauty bars” containing skin anti-aging ingredients such as antioxidants like green tea, B vitamins and other nutrients that enhance skin health are extremely popular. For women that are pregnant, nutrition bars that contain omega-3 fatty acids, folic acid and vitamin B12 are popular because these ingredients play an important role in the neurological and bone development of an infant.7-8